Go The Pink Dog supports The McGrath Foundation during February

GRNSW Media Release

Greyhound racing and the McGrath Foundation have joined forces to help the fight against breast cancer – and it is all contingent on the fortunes of a pink-clad greyhound.

Today marks the launch of the month-long Go The Pink Dog! campaign which will raise much- needed funds for the McGrath Foundation thanks to the support of the nation’s greyhound racing bodies.

Every time a greyhound wearing a pink rug, or number eight, wins a race in either New South Wales, Victoria, Western Australia or Tasmania, that state will donate $500 to the McGrath Foundation.
Initial forecasts expect more than $100,000 to be tipped into the McGrath Foundation coffers at the end of the campaign which will run for the entire month of February.

It will be the second year of the Go The Pink Dog! campaign after $51,000 was raised in Victoria last February. The racing bodies in New South Wales, Western Australia and Tasmania will join the Go The Pink Dog! cause in 2011.

“In its first year, the Go The Pink Dog! campaign raised an amazing $50,000, which was an incredible result, so to have the pink dog racing for the McGrath Foundation again is very special,” said McGrath Foundation spokesperson Tracy Bevan.

Greyhound Racing New South Wales Chief Executive Brent Hogan said the campaign was a fantastic way to help the McGrath Foundation fund additional McGrath Breast Cancer Nurses in communities right across Australia.

“Breast Cancer has touched the life of many and Greyhound Racing New South Wales believes the Go The Pink Dog! campaign is the sport’s best way of giving much needed support to the McGrath Foundation,” Mr Hogan said.

Cheers of “Go The Pink Dog!” are expected to be heard at all 14 TAB tracks right across New South Wales which will all be doing their bit to support the campaign.

The Go the Pink Dog! website – www.gothepinkdog.com.au – contains images and videos and will be updated each morning during February allowing followers to keep track of the campaign’s climb towards its $100,000 target for 2011.

Further Media Information:
GRNSW Communications Manager Adam Pengilly 0401 641 943

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